The ACPG Platform
A connected platform behind every transaction
The ACPG Platform is the operational backbone of All Counties Property Group - a low-code, SaaS-enabled environment designed to connect the people, processes, and systems involved in moving property. From agent onboarding and CRM workflows to compliance, sales progression, service partners, and reporting, the platform is being built to reduce friction, improve visibility, and support scale across a growing national network.
Why the Platform Exists
Modern estate agency is too fragmented
In most estate agency businesses, critical information sits across too many disconnected systems and too many disconnected people. CRM, compliance, marketing, progression, conveyancing, and client communication often operate in silos, creating delays, duplicated effort, reduced visibility, and an inconsistent customer experience.
The ACPG Platform is designed to solve that problem. It brings key workflows together into one connected operating model, helping agents and the wider business work more efficiently, more consistently, and with better oversight.
Onboarding workflows
Structured onboarding, launch processes, and operational setup built into the model from day one.
Connected systems
CRM, compliance, progression, and partner workflows aligned through one operating environment.
Compliance by design
AML, documentation, and process controls embedded into the way the business operates.
Dashboards and visibility
Clearer views across pipelines, portfolios, operational activity, and performance.
What the Platform Connects
Connecting the people and processes that move property
The ACPG Platform is being built to connect the core parts of the property journey in one operational environment. Rather than leaving agents to piece together systems and service providers themselves, ACPG creates a more joined-up structure behind the brand.
Agents
CRM and prospecting tools
Marketing workflows
AML and compliance
Sales progression
Solicitors and referral partners
Buyers and sellers
Reporting and dashboards
Core Capabilities
Built to support real operational delivery
The ACPG Platform is not being created as a vanity layer or a bolt-on dashboard. It is being built to support the day-to-day operational reality of running and scaling a county-branded estate agency platform.
Onboarding workflows
CRM and pipeline management
Compliance by design
Sales progression workflows
Document generation and process control
Reporting and dashboards
Visibility, Dashboards, and Decision-Making
Clearer visibility for better decisions
One of the platform's greatest strengths is visibility. By bringing data, workflows, and communications into one connected environment, ACPG creates a clearer view of what is happening across the business at agent, county, and group level.
Agents can better manage pipeline and priorities. Leadership can monitor instructions, progression, turnaround times, fall-through risk, and operational performance. Developers and partners can benefit from dashboards that provide an at-a-glance view of portfolio and scheme activity, supporting stronger coordination and reporting.
What That Visibility Looks Like
At-a-glance portfolio and pipeline visibility
Better forecasting and performance insight
Earlier identification of bottlenecks and risk
Stronger reporting for agents, leadership, and partners
Why It Matters to Agents
Less friction. More time for what matters.
For agents, the platform exists to remove friction and create leverage. Rather than spending time piecing together systems, chasing process gaps, or carrying the full compliance burden alone, agents can operate through a connected structure that supports them from instruction to completion.
That means more time spent on valuations, prospecting, client care, negotiation, and growth - the activities that actually drive revenue and build reputation.
Why It Matters to Developers and Service Partners
Better connected for developers and delivery partners
The ACPG Platform also strengthens the way ACPG works with developers, solicitors, and other service partners. By creating a more connected environment for communication, workflow, and reporting, the platform supports stronger coordination across the transaction and a more joined-up route from launch to completion.
For developers, this means better visibility, more structured coordination, and a clearer operational view of scheme and portfolio activity. For service partners, it means working within a better organised framework rather than through fragmented, ad hoc interactions.
Low-Code by Design
Built for flexibility, speed, and scale
ACPG is deliberately building its platform using a low-code / no-code approach rather than pursuing costly bespoke software development too early. This allows the business to deploy faster, adapt workflows as the model evolves, and improve the operating system continuously without the cost and drag of a large internal engineering function.
That matters commercially. It means ACPG can move quickly, respond to real operational needs, and scale its infrastructure in a capital-efficient way.
Built for the UK Market
Designed for UK agency workflows
Many self-employed agency models rely on systems and structures developed for other markets and only partially adapted for the UK. ACPG's approach is different. The platform is being shaped around British estate agency workflows, British compliance expectations, and the practical realities of how UK agents, clients, and service partners actually work.
Why Investors Care
A platform model built for scalable delivery
From an investment perspective, the ACPG Platform matters because it creates operating leverage. It helps support a growing network of agents without requiring central costs to rise in direct proportion, improves visibility across the business, and creates a repeatable framework for county-by-county rollout.
Request Investor InformationTechnology and Service Ecosystem
Connected tools. Connected services. Connected delivery.
The ACPG Platform is designed to bring together a broader ecosystem of tools and service relationships into one coherent operating model. This includes CRM, prospecting tools, portals, photography and virtual tour technology, compliance processes, sales progression, and partner services such as solicitors and accountancy support.
The goal is not to replace every tool, but to ensure the right tools and the right partners work together more effectively.
Discover More
Interested in how the ACPG Platform works?
Whether you are an agent exploring the model, a developer looking for a more connected delivery partner, or an investor interested in ACPG's scalable operating backbone, we would be pleased to hear from you.