For agents
Build your own business -
backed by All Counties
All Counties Property Group is built for ambitious agents who want more than the traditional model can offer. We give experienced estate agents the freedom to build their own business under a trusted county brand, with the backing of central marketing, compliance, sales progression, technology, and hands-on support. It is the independence of self-employment, without the cost, risk, and isolation of going it alone.
Why agents join ACPG
A better model for experienced agents
We believe great agents should earn what they are worth, build something of their own, and enjoy the freedom to grow in a way that suits their ambitions. ACPG exists to remove the friction that normally comes with going independent.
Freedom with structure
Operate with the independence of self-employment, but with the systems, support, and standards needed to perform at a high level.
Greater earning potential
Build a business where good agents keep more of what they earn and are properly rewarded for the value they create.
Premium marketing and local brand power
Trade under a trusted county brand with strong presentation, premium assets, and a proposition that feels credible in your market.
Compliance and progression handled
Reduce the operational burden through central support for compliance, AML, and sales progression so you can focus on clients and instructions.
What you get
Everything you need to win instructions and grow
From day one, ACPG is designed to give agents the tools, structure, and support they need to perform at a high level. The goal is simple: you focus on winning business, serving clients, and building your reputation, while the central platform helps carry the operational load.
Explore the Agent OpportunityPremium marketing
Technology and CRM
Compliance and AML
Sales progression
Leadership and mentorship
Operational support
The launch journey
A structured launch from day one
ACPG is not simply a login and good luck. We use a structured recruitment and onboarding process designed to set agents up properly from the outset.
1. Initial conversation and alignment
We start with a proper discussion about your experience, patch, ambitions, and whether ACPG is the right fit. We are quality-led, not volume-led, and look for strong agents with the right mindset, capability, and cultural fit.
2. Launch-in-a-box onboarding
Branding, systems, templates, training, and practical setup support are put in place so you can launch properly. This includes CRM training, launch materials, social media setup, Google Business Profile setup, and the key operational tools you need to get going with confidence.
3. 90-day growth plan
Early momentum matters. ACPG’s onboarding model includes coaching, prospecting support, and milestone-based guidance to help you build traction in your first three months.
4. Ongoing support, community, and development
After the initial 90-day period, support continues through regular collaboration, guidance sessions, in-person get-togethers, and input from external industry experts to help agents keep improving.
Earnings and commercial opportunity
A model built to reward performance
ACPG is built around the idea that great agents should keep more of what they earn. It is about providing a better platform on which to perform. The earning opportunity comes from a combination of local brand credibility, premium marketing, central support, and a structure designed to help strong agents win more instructions and convert more business.
The exact structure may evolve over time, but the core principle is clear: strong commission retention, no traditional branch overhead, and central support that would otherwise be expensive and difficult to build independently.
Growth beyond day one
A platform for long-term growth
ACPG is designed to help agents do more than just survive independently. As the network expands, agents benefit from a stronger local brand, better systems, more collaboration, and wider opportunity across lettings, new homes, and developer-led work.
For the right agent, ACPG is not simply a role change. It is a route to building a serious business.
Who this is for
Built for serious, entrepreneurial agents
Experienced valuers and listers who want more freedom
Branch managers ready to build something of their own
Strong independent agents who need better infrastructure
Entrepreneurial people who want more control, more reward, and more backing
Agents who care about standards, service, and reputation
Support ecosystem
Backed by more than just a brand
One of the strengths of ACPG is that agents are supported by a wider ecosystem of services and expertise. That includes marketing, compliance, progression, leadership support, and technology - but also practical relationships designed to make it easier to operate professionally from day one.
Accountancy support package
Solicitor and referral relationships
Central operational support
County-level collaboration and mentoring
Technology and systems support
Future new homes and developer opportunities
Agent FAQs
What Agents Want to Know
Do I need to be self-employed already?
No. The model is designed for experienced agents at different stages, including those moving out of employed branch roles into a more independent structure.
What support do I get from day one?
From launch, agents are supported with branding, systems, templates, training, CRM setup, marketing materials, compliance support, and practical operational guidance.
How does launch work?
The process is structured: initial fit conversation, launch-in-a-box onboarding, a 90-day growth plan, and then ongoing support as momentum builds.
What territory can I cover?
That depends on your patch, experience, and fit with the wider county structure. ACPG is quality-led and looks to build coverage intentionally rather than chase volume.
What is centralised and what is my responsibility?
ACPG centralises much of the operational load, including marketing support, compliance, AML, sales progression, systems, and templates, so agents can stay focused on winning and serving clients.
Can I grow into a wider county role over time?
Yes. As the network expands, the model is intended to create wider opportunities across lettings, new homes, developer-led work, collaboration, and long-term business growth.
Getting started
Ready to build something of your own?
If you are an ambitious agent looking for more freedom, stronger backing, and a better long-term model, we would be pleased to hear from you. Whether you are already performing at a high level or know you could do more with the right infrastructure behind you, ACPG is built to support serious people with serious intent.